| University | Coventry University (CU) |
| Subject | 300MKT: Advanced Marketing Study |
The Project Proposal should outline the scope, purpose, proposed methods, and time plan of your project. It should include an overview of the theoretical literature that you intend to draw on for your study, key models, or theories that you will use, and probably some background to the product, industry, or consumer group that you intend to focus on. This is your first opportunity to get detailed feedback and direction from your supervisor to develop and refine your project idea. The more you put into it the more you will get back.
The preliminary ethics form must also be submitted, it will give your supervisor an indication of your methodology plans, and an early warning flag should you be planning to do anything that is unlikely to be approved by the ethics committee.
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