| University | University of Birmingham (UoB) |
| Subject | 28968: Marketing Strategy |
- Demonstrate comprehensive knowledge and understanding of the scope of marketing strategy.
- Identify and critically appraise the process and methods for identifying and selecting marketing strategies.
- Critically evaluate key concepts and practical frameworks and techniques for effective strategic market analyses.
- Develop a market-led strategy of sustainable competitive advantage.
- Develop and apply approaches to address competitor’s actions – both strategic and tactical; and
- Demonstrate a critical understanding of the practicalities and limitations of marketing strategy implementation.
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