244SAM – Management styles and levels of management decision making within an organisation, Singapore

Assignment Details:

Module learning outcomes being assessed
LO2. Evaluate the differing management styles and levels of management decision making within an organisation.
LO3. Critically analyse the strategic role and impact of management within an organisation.
LO4. Demonstrate self-awareness, openness and sensitivity to diversity in terms of people, cultures, ethical business and responsible management issues

Task
Adidas was founded by Adolf “Adi” Dassler. He first made the sports shoes in his mother’s scullery or laundry room in Herzogenaurach, His older brother Rudolf joined the business In July 1924. After which it was named Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik).

Till date, Adidas has more than 1,300 outlets operating worldwide. Adidas, like other sports brands, aims towards high consumer brand loyalty. However in recent study, it has been found that consumers did not show high loyalty towards Adidas and brands under its wing.

Adidas needs to understand and come out with strategies in order to stay competitive. As a consultant engaged by Adidas, advice how you can help Adidas manage it operation better.

Choose ANY countries that Adidas is currently operating in and discuss on the
following questions.

Task
1. Critically analyze the external environment that will affect Adidas and its operation in the country.
2. Examine how the Adidas can better manipulate and stretch their resources and capabilities.
3. Discuss how by using the decision-making process can help the Adidas make better decision.

This is a hypothetical scenario – therefore you need to reflect back on all the subject areas covered in this module as well as using your analytical skills to complete the assignment.