0722277: Taking an organization of your choice, examine how they offer consumers different forms of value through their digital marketing activities: Digital Marketing Essay, UoB, Singapore

Program Title: Business Management / Business Management with Communications

Assignment:

Value is central to discussions of digital marketing. Taking an organization of your choice, examine how they offer consumers different forms of value through their digital marketing activities. In doing so, please name the type of value identified, how that value is manifested, and evaluate whether this is an example of B2B, B2C, or C2C value creation.

Your essay should not be descriptive but may include a brief description of what the organization has done in terms of its approach to digital marketing. The main focus should be on analysis and evaluation.

Please support all points made with references. In doing so, please demonstrate your understanding of the key theoretical concepts in underpinning your analysis and supporting points made.