Business Plan Assignment: Innovative Startup Strategy for Sustainable Business, Singapore

POST-COURSE MODULE ASSIGNMENT (PMA)

Business Plan Assignment

Each student is required to identify a business idea and prepare a business plan. The business plan should be between 25 to 30 pages, 1.5 spaced, Times New Roman and 12-point font. The written business plan represents a 50% of your total mark for the course.

*FINANCIAL TEMPLATE IS GIVEN IN THE LECTURE NOTE

Written Business Plan Outline

Cover Page to include the following information:                                                 (2 marks)

• • Business name
  • Business logo

Table of Contents   (2 marks)

• • One page – to include the major sections of the plan and page numbers.

Executive Summary   (2 marks)

• • 1-2 pages of a clear overview of the business concept.

It should highlight the key areas (industry and market analysis, company

and an operation plan, and a marketing and financial plan) of your business plan.

Industry Analysis   (5 marks)

• • Industry size, growth rate, and sales projections
  • Industry structure (i.e. Porter’s Five Forces)
  • Key success factors for industry
  • Industry trends (PEST Analysis)

Market Analysis (5 marks)

• • Provide research: (a) market size and (b) potential for growth.
  • Target market – describe your customers (age, gender, income, etc.)
  • Competition – describe competitors, compare their product/service features

and price and highlight their strengths and weaknesses against your company

(i.e. Competitors table)

Business Description  (5 marks)

• • Company description
  • Mission statement
  • Goals & objectives
  • Legal status and ownership
  • Product and services
    • Describe the good(s) and/or service(s) your business will provide.
    • What need does the product meet for customers?
    • What is unique about the product?
  • Management Team – Who and job responsibility.

Marketing Plan (5 marks)

• • Marketing strategy
  • Marketing Mix – Product, Price, Promotion, Place

(i.e. marketing table with time line)

Operational Plan (5 marks)

• • Staffing/employees
  • Business locations
  • Facilities and equipments
  • Supply chain

Financial Plan (5 marks)

• • (a) Sources and (b) uses of funds statement
  • Assumptions sheet
  • Sales forecast
  • Income statements
  • Cash flow
  • Balance sheets
  • Breakeven analysis

Appendix  (2 marks)

• • Letters
  • Market Research Data
  • Leases or contracts
  • Price lists from suppliers
  • CV or resumes of owner and team

Structure (2 marks)

• Font size: 12
• Font type: Times New Roman
• 5 spaced
• 25-30 pages
• No typographical errors
• Spelling, grammar, sentence structure