Consumer Behaviour Assignment 2: International Market Entry Case Study for Cross-Cultural Strategy, Singapore

Type of assessment [100% coursework – A2 poster with a voiceover presentation]

The poster will need to be submitted as a PowerPoint file with a single slide with a voiceover presentation lasting between 15 and 20 minutes. There can be an additional slide containing the reference list. This assessment will assess LOs: 1 and 2

Scenario

To prepare for your poster, you will need to address the following tasks:

In the first instance, you will need to select a brand from a product or service sector of your choice (For instance, Food/Beverage, Clothing/Footwear, Skin Care/Cosmetics, Restaurants, Leisure/Entertainment, etc.). Your choice could range from a small independent organisation currently targeting a small niche market to a global brand targeting multiple markets, nationally and/or internationally.

• the brand should be briefly introduced.

Required Tasks:

Marks are also allocated for the poster’s design, use of academic writing, quality of voiceover presentation, and referencing. [10%]

Marking:

Marking is completed using the marking grid provided at the end of this document. The detailed marking scheme identifies what percentage each LO contributes to the overall grade.

• Learning Outcome 1: Criterion 1 (10%) & 2 (50%)
• Learning Outcome 2: Criterion 3 (30%)
• Format (10%)

Formative Assessment:

Formative assessment is given through regular feedback designed to help you improve your work. This form of assessment does not contribute towards your grade. For this module, feedback on weekly class activities constitutes formative feedback.

Penalties for late submission

At time of publication the rules regarding late submission of work are:

• Assessments submitted up to 1 hour after the published deadline will receive no penalty.
• Assessments submitted between one and 24 hours after the published deadline will be reduced by 5% of the actual mark given by the tutor.
• Assessments submitted between 24 hours and five working days after the published deadline will be reduced by 10% of the actual mark given by the tutor.
• Work submitted more than five working days after the published deadline will not be marked and the student will be deemed to have failed an attempt at the assessment.

If a student has a support statement specifying additional time to complete coursework, the penalties will only apply from the alternative deadline provided by the statement.

Importance of Taking Assessments

It is important that you complete your assessment, otherwise it is classed as a failed attempt (unless you have made a successful EC claim relating to Extenuating Circumstances). If you fail any of your modules you will have to re-take it, although there are limits on the number of times that you can re-take and you may even have to re-study a module you have failed. Having to re-sit or re-study modules means that your workload will be increased and you will be putting yourself under more pressure. You may even be liable to incur more fees if you are required to re-study a module.

The university does appreciate that there are times when you may be unable to take an assessment due to circumstances outside your control such as illness. If this is the case you need to make a formal claim for an extension or deferral, as without this you are expected to submit within the standard guidelines. No tutor, module leader or course leader can grant any form of extension to the published deadlines – this is done by a separate team within the university to ensure consistency and fairness for all. For full guidance on what constitutes an exceptional circumstance and how to make a claim, please visit the Extenuating Circumstances page on iCity; you can also contact the Student Support Team for help.

Plagiarism

• You are reminded of the University’s Disciplinary Procedures that refer to plagiarism. A copy of the Disciplinary Procedure is available from iCity. Except where the assessment of an assignment is group based, the final piece of work that is submitted must be your own work. Close similarity between assignments is likely to lead to an investigation for cheating. You must also ensure that you acknowledge all sources you have used. Submissions that are considered to be the result of collusion or plagiarism will be dealt with under the University’s Disciplinary Procedures, and the penalty may involve the loss of academic credits. If you have any doubts about the extent to which you are allowed to collaborate with your colleagues, or the conventions for acknowledging the sources you have used, you should first of all consult module documentation and, if still unclear, your tutor.
• Please note that submissions are run through Turnitin to check for plagiarism, this includes a ChatGP and AI detection software.
• If you have a Support Summary that tutors must take account of when marking your work, please check the appropriate box on the coversheet. Contact the Enablement and Wellbeing team for further advice if required https://icity.bcu.ac.uk/student-affairs/health-and-wellbeing/mental-health-and-wellbeing
• If there is something outside your control that is affecting your ability to complete an assessment or has affected your performance in an assessment, then you can make a claim for extenuating circumstances: https://icity.bcu.ac.uk/student-affairs/appeals-and-resolutions/extenuating-circumstances-procedure
• If you are experiencing problems, you should contact Student Affairs staff via https://icity.bcu.ac.uk/essentials/support

Additional information about electronic submission:

All work submitted electronically needs to be submitted in accordance with the following guidelines:

• Submission means that a correctly formatted electronic copy has been submitted in the correct method via Moodle, by the deadline set. Failure to do so may result in a mark of zero being awarded.
• Your work must be submitted via Moodle – please refer to the Module Moodle site for further details on where to upload your work.
• It is your responsibility to ensure that your work is successfully submitted. You will receive an email receipt confirming your submission. Please check this and keep it for your reference.
• Your poster should be submitted in Microsoft POWERPOINT format.
• Submissions using file formats other than those listed above may affect your work being marked, and the feedback you may receive.
• The work you submit must not be password protected.
• Work sent via other methods such as email will not be accepted.
• You must retain an electronic copy of your work. Failure to produce a copy on request will result in a mark of zero for the assessment task.
• You can use the Turnitin at BCU Moodle page to learn more about software that assists in detecting collusion and plagiarism. On this page you can upload a draft of your work to view a Turnitin Originality Report.

Guidline

Task 1 Guidance

Task 2 Guidance

Task 3 Guidance

Poster Criteria Guidance