| University | Nanyang Technological University (NTU) |
| Subject | M060CL Developing the Business Plan (EDBP) |
M060CL Coursework 1: Written Business Plan (100 marks of an overall of 75%)
Word Count: 28 – 35 A4 pages
Date Due: as shown in Blackboard
Late Submission/Absent
• Work for assessment submitted after the notified deadline shall be awarded ZERO Marks or a Fail grade as appropriate.
M060CL Coursework 2:
- Assessment will be based on the written business plan.
- Submit the written business plan to Blackboard on or before the due date.
- Combine all the work you want to submit into ONE (single) MICROSOFT Word, DO NOT upload multiple documents for marking.
- Filename MUST include your module code, CW? PT or FT and full name.
e.g. M060CL_CW2 FT First name_Surname - Only ONE final submission can be made.
Follow the order and the required number of pages for each section listed below.
- Cover page (excluded from page count)
- Executive Summary (2 pages but excluded from page count)
- Chapter 1: Industry Analysis (3 – 5 pages)
- Chapter 2: Company Description (2 pages)
- Chapter 3: Market Analysis (3 – 5 pages)
- Chapter 4: The Economics of The Business (5 pages)
- Chapter 5: Marketing Plan (3 – 5 pages)
- Chapter 6: Product (or Service) Design & Development Plan (2 pages)
- Chapter 7: Operations Plan (2 – 3 pages)
- Chapter 8: Management Team & Company Structure (2 pages)
- Chapter 9: Overall Schedule (1 page)
- Chapter 10: Financial Projections (3 pages)
- Chapter 11: Recommendations (2 page)
- References (excluded from page count)
- Appendices (excluded from page count)
Appendices
- detailed market research findings
- key financial data including 2 years detailed cash flow
- balance sheet and P&L summary with notes
- detailed data on resources and costs with evidence
- business contacts and suppliers
- management profile details
- other relevant supportive information originality
Points to note:
- Illustrations on every page
- Short paragraphs
- Reference for every paragraph
- In-depth & critical analysis
Written Report Compliance
- There is a page requirement for the Executive Summary and each of the 11 chapters.
- Total page count is from Chapter 1 through to Chapter 11 only and MUST be within 28 – 35 pages.
- CU APA referencing.
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Non-compliance to page count requirements will result in the Report being CAPPED at a maximum of 40 marks.
- All references listed in Reference MUST be cited.
Any listed reference NOT cited in the text will result in the Report being CAPPED at a maximum of 40 marks. Referencing includes relevant concepts and theories from text books, journal articles, websites, market research databases such as Mintel, company or industry sources. Pls use data source of NOT BEFORE (OLDER THAN) 2013. Beware of sources from the Internet (absolutely no Wikipedia).
Font and Page Layout
- Font style: Arial
- Font size: 12 (body) 14 bold (header)
- Line spacing: 1.5
- Margins: Top, bottom, left and right: 2.5 cm
- Page orientation: Portrait
- Page numbers: Pages should be numbered and indicated in the page footer
Non-compliance to Font and Page Layout will result in L05: Style in marking rubric being CAPPED at a maximum of 40% or 4 marks.
Marking Rubric
Refer to marking rubric in Blackboard for details.
| Learning Outcome | Description | Marks |
|---|---|---|
| LO1: Business Opportunity | Understand, analyse and evaluate the dimensions of the business opportunity in its dynamic context. | 20 |
| LO2 Highlights | Develop a coherent and integrated plan that identifies the appropriate strategy and tactics in entering or developing a specific market sector and recognises the operational and financial constraints to create a holistic concept. | 25 |
| LO3 RESEARCH METHOD and L06 RESEARCH ANALYSIS | LO3: Conduct the research and planning in a reflective and self-critical manner recognising the constraints of the resources and the risk environment in planning for the opportunity and its implementation. LO6: Prepare a research proposal or feasibility study which critically reviews relevant current knowledge, reflects originality and demonstrates an understanding of relevant research methods and their limitations. |
30 |
| LO4 OPERATIONS | Identify and apply the relevant knowledge, capabilities and skills around project management; data collection to build the business model; creative and evaluative thinking; interpersonal skills to identify and build reliable and contributory network contacts as resources for the plan. | 15 |
| Format and Structure | Referencing and Citation: Acknowledgement of sources of written and visual information | 10 |
Grading Scale
0
Fail
No attempt, No submission, Absent
1 – 29
Fail
Unsatisfactory, Poor, Weak
30 – 39
Fail
Incomplete, Inadequate, Limited
40 – 49
2:2
Acceptable, Basic, Satisfactory
50 – 59
2:2
Appropriate, Fair, Reasonable
60 – 69
2:1
Commendable, Competent, Effective
70 – 79
1st
Strong, Proficient, Very good
80 – 89
1st
Articulated, Excellent, Highly impressive
90 – 99
1st
Superb, Outstanding, Original
100
1st
Extraordinary, Perfect, Publishable
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M060CL Coursework 2: Presentation (100 mark of an overall 25%)
Duration: 15 mins
Q&A: 5 mins
Date & Time: as shown in Blackboard
Late Submission/Absent
- Work for assessment submitted after the notified deadline shall be awarded ZERO Marks or a Fail grade as appropriate.
- Students who fail to attend presentations and/or examinations shall be deemed to have failed the assessments concerned and shall be recorded as ABSENT.
M060CL Coursework 1: Presentation (100 marks of overall 25%)
- Assessment will be based on the presentation.
- Submit the presentation materials to Blackboard.
- Combine all the work you want to submit into ONE (single) Powerslides (Ppt) document, DO NOT upload multiple documents.
- Filename MUST include the module code, FT or PT, CW? and First name_ Surname.
e.g. M060CL FT CW1 First name Surname - Only ONE final submission can be made.
Marking Rubric
Refer to marking rubric in Blackboard for details.
L05 STYLE (100 marks overall 25%)
Communicate the plan as a coherent document based on analysis and evaluation, logically integrated with internal coherence and realistic projections to support a potential future opportunity, presented in a manner that meets professional standards.
Grading Scale
0
Fail
No attempt, No submission, Absent
1 – 29
Fail
Unsatisfactory, Poor, Weak
30 – 39
Fail
Incomplete, Inadequate, Limited
40 – 49
2:2
Acceptable, Basic, Satisfactory
50 – 59
2:2
Appropriate, Fair, Reasonable
60 – 69
2:1
Commendable, Competent, Effective
70 – 79
1st
Strong, Proficient, Very good
80 – 89
1st
Articulated, Excellent, Highly impressive
90 – 99
1st
Superb, Outstanding, Original
100
1st
Extraordinary, Perfect, Publishable
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