SOE09701 Strategic Management in a Global Context, Coursework, ENU, Singapore

Coursework

Case Study on A Strategic Position Analysis of an Organisation in the Petrochemicals Industry in Singapore.

Singapore, as the city of green possibilities, has the green plan initiatives for a greener Singapore. The green plan calls for all stakeholders’ engagement and green citizenry to tackle climate change for a resilient future.

Introduction

In this assessment, you will identify a key player in the petrochemicals industry headquartered in any country/region of your choice but operating in Singapore. After selecting a company of your choice, you will determine the strategic position of the company and make strategic recommendations with a focus on how to implement a sustainable strategy to decarbonise its activities.

Background

Singapore ranks as the fourth most sustainable city in Asia, according to the 2022 Sustainable Cities Index. Yet, industrial pollution is still a major challenge for the country. In 2019, the parliament reported that about 75% of industrial emissions are from refining and petrochemicals sector. The situation is not improving despite significant effort of the major players in the petrochemicals industry.

You can browse through some of the links for a better understanding of green plan initiatives and the petrochemicals industry in Singapore. You are encouraged to undertake further research to back your understanding.

Green Plan: https://www.greenplan.gov.sg/

The petrochemicals industry: https://projects.gbreports.com/singapore-chemicals-2021/a-closer-look-at-the-petrochemical-sector/

Scenario

Following the successful completion of your degree course, you have secured a strategy consultant job in a top-tier consultancy firm. You are attending the first meeting with your team. Your line manager asks you to introduce yourself to colleagues and share your passion for strategy and sustainability. You explain brilliantly how future business winners need to implement today sustainable strategies for tomorrow.

Task

Enthused by what you passionately conveyed about sustainable strategy; your line manager is keen to test your strategic planning skills. Your manager asks you to select an organisation of your choice in the petrochemicals industry in Singapore. The company can SOE09701 Strategic Management in a Global Context a global or local player operating in Singapore.

Your task is:

1. to produce a strategic position analysis for the company of your choice, and 2. to make recommendations to adapt the company’s strategy for a sustainable future.

Given that the essay is going to be shared with the senior management team, the line manager suggests the following structure for your essay.

Title
Introduction
Strategic Position Analysis

• External Analysis: Macroenvironment and Industry Analysis
•  Internal Analysis: Analysis of resources and capabilities

SWOT resulting from the analysis (presented in a table format)
External (Opportunities and Threats)
Internal (Strengths and Weaknesses)
Recommendations for sustainable strategy
Conclusion
Reference list
Appendix

The title page, reference lists, tables and appendix are not included in the wordcount.

You are expected to research relevant information about the sector and the company of your choice. The company can be a global player operating in Singapore or a local petrochemical company as well. You are expected to use frameworks and models stemming from the lecture, textbook and academic sources covered in the module. You should use diagrams and tables as much as possible to illustrate your core ideas. Tables and diagrams are not included in the word count. Chapters 3 (Macro-Environment Analysis), 4 (Industry and Sector Analysis) and 5. (Resources and Capabilities Analysis) from Exploring Strategy: Text and Cases might be useful to perform the strategic position analysis, as well as content from the module content.

The total word count of your answers to both questions must be 2,250 words and it must comply with the guidelines provided here:
– Introduction and background section: 250 words
– Strategic position analysis: 1400 words
– SWOT: presented in a table (excluded in the wordcount)
– Recommendation: 350 words
– Conclusion: 250 words