Deliveroo is a UK-based start-up company that began as a dream: Human Resource Management Assignment, SMU, Singapore, Singapore

Company Overview
Deliveroo is a UK-based start-up company that began as a dream at co-founders Will Shu and Greg Orlowski’s office desks in 2013. It is a delivery service application (app) that operates with restaurant partners to deliver meals to customers via its riders.

The customer orders a meal via the Deliveroo app, that is accepted by the restaurant partner. Riders are able to view incoming order requests by customers in their area, which they can accept or decline, once accepted the driver is responsible for picking up and subsequently delivering the order, all managed via the app. With the tagline “Order high-quality takeaway online from top Singapore restaurants, fast delivery straight to your home or office.” (Deliveroo, 2019). Deliveroo pride itself on the flexibility it offers both customers and riders and reiterates the choice on behalf of the rider.