| University | Nanyang Polytechnic (NYP) |
| Subject | BM4404: International Business Strategy |
Outline
It aims to assess learners’ ability to examine the external environments affecting new markets and assess the competitive environments in the new markets. Based on the brand and new market assigned for the Milestone Projects, learners will describe the market potential of the new market; identify and assess the main competitors for the brand in the new market, and assess the main sources of pressure affecting the industry’s competitive environment. Finally, learners identify and describe the key challenges that the brand will face when entering the new market.
Learning Outcomes
- Examine the external environments affecting new markets focusing on the economic and socio-cultural factors of the country analysis.
- Assess the competitive environments in new markets by analyzing the main sources of pressure affecting the level of competition in the brand’s industry.
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