| University | University of Birmingham (UoB) |
| Subject | International Business |
Question 2
Utilizing relevant analytical tools (e.g. Value chain, VRIN), critically analyze GSK’s ownership advantages (Os), classifying them into Oa; Ot, and Oi.
Please refer to the attached Seminar 2 Lecture slides for you to refer as an example and keywords to answer this question
- Identify the resources and capabilities
- Conduct VRIN Analysis on the identified resources and capabilities
- Identify the resources and capabilities that are sustained CA
- To Categories there sustained CA into Oa
- Why Ownership
- Attach working File to Annex (sample provided below)
when answering questions use the following:
- Theories applied (concepts, Framework, terminology)
- Critical discussion (evidence to support your discussion)
- Justification to support the argument
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