| University | Macquarie University (MU) |
| Subject | MKTG3002: Services Marketing |
Exploring the social-media tactics and activities of selected brands, social-media listening and analysis of the voice of the customer online, producing social media content for brands, and keyword analysis to develop a personal LinkedIn profile. You must complete all tasks in the first few workshops before working on this report. Students have to complete their own Part A report and submit it via TurnItIn.
- Analysis of the Voice of the Customer
- Social-media content for the brands
- Personal branding in Linkedln Appendix
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