Dyson Ltd has emerged with its revolutionary products in the pursuit of contemporary design and was able to meet domestic needs: Strategic Marketing Assignment, NUS, Singapore

Dyson Ltd has emerged with its revolutionary products in the pursuit of contemporary design and was able to meet domestic needs. Product advantage has been a key factor of Dyson’s success. It has clearly differentiated itself in the industry by infusing technology with style, establishing a modern take on lifestyle housecleaning.

Dyson will continue to be at the forefront of technology by incorporating Artificial Intelligence and launching in Singapore the new self-charging Robotic vacuum with mop function featuring advanced navigation, mapping, and automatic dirt disposal abilities. Through connection to the home Wi-Fi, it allows for remote control of the robotic vacuum through the use of a smartphone.