BUS555: Prepare a Strategic Analysis Document for Toy “R” Us: Business Strategy Report, SUSS, Singapore

The aim of this exercise is to help course participants develop the ability to make strategic decisions, to support these decisions with appropriate analyses, and to learn to communicate their ideas coherently. Prepare a Strategic Analysis Document for Toy “R” Us

TABLE OF CONTENTS

Choice of Company: ToyRUs

1.Introduction

Issues and Outlook Profile:

This section should broadly address only the most important issues confronting the firm. Has the firm been successful? Why? Could the firm be successful? Very broadly, where is the firm headed? Be mindful of who your “audience” is. The “executives” of the firm are in the audience and are already knowledgeable about the firm. 

2.Analysis of Toys“R” Us External Position

• Strategic Group Mapping
• Industry Analysis – Porter’s Five Forces
• Macro Environment Analysis – PESTEL
• SWOT analysis-External (Opportunity & Threats)

Which environmental forces are most likely to influence the firm’s actions and future performance: international competitive, economic, political, cultural, technological, or legal forces or actors? How is the industry? Who are the firm’s present/future customers? Competitors? Use these questions to develop a list of opportunities and threats and briefly discuss why each is important.

3.Analysis of Toys“R”Us Internal Position

• • Strategic Capability
  • Value Chain
  • SWOT analysis-Internal (Strength & Weaknesses)

Identifies the principal resources and capabilities needed to compete effectively in your area of business and evaluates your organization’s resources and capabilities in terms of (a) strengths and weaknesses relative to competitors (b) the importance for achieving sustainable competitive advantage.

4. Summary of both the external and internal analysis: SWOT.

Strategy Implications from the analysis:

Consider how the organization can exploit its strengths, taking into account its weaknesses, opportunities, and threats. New products and/or markets? Internationalization? Vertical integration? Acquisitions, mergers, alliances?

5. Toys“R”Us Stakeholder Mapping

6. Toys“R”Us Cultural Web

7. Strategic Plan for Toys“R”Us 2021-2024

• BCG Matrix
• Value Chain Optimization
• Internal Focus Area

Each component of the action plan should contain a label for each strategic action, a set of specific tasks to be carried out, justifications, a brief description of new resources required/to be developed, and a brief description as to how this action component will contribute to the attainment of one or more of the goals of the company. Vision creates a new one for the company…