MKT1705 Assessment Brief

Assessment Components

Assessment Components	Weight	Remarks
Class Participation	20%
Subject Pool Participation	10%
Individual Online Learning	10%	Complete: • 8 weekly Reinforce Learning online activities • 1 online simulation activity (Important reminder: Remember to stay on task and pace yourself. Attempt the weekly online activities and complete before the respective due dates. There will be NO extensions if you forget and miss the deadlines, regardless the reasons.tt
Individual Assignment	20%	Due week 11
Individual Presentation	10%	The individual presentation is graded based on your individual presentation skills during the group presentation that will take place in Weeks 12/13.
Group Project (report + presentationtt	30%	Group report and presentation deck are due week 12. Group presentations will take place either week 12 or 13 (as assigned by your instructortt
Total	100%

Important Information

efer to the course schedule for the submission deadlines. If you submit late and within 24 hours from the submission deadline, there is a penalty of 50% of marks deducted. Submissions thereafter will carry no marks.

Do NOT generate AI-answers, copy nor plagiarise your answers from another student and/or copy from external sources. You are expected to write your answers in your own words. Ensure in-text citations and apply proper APA referencing format in your assignments.

When you submit your answers to Canvas, your IA and reports will go through Turnitin, a software that will check for plagiarism, similarity and AI-generated scores. NUS takes plagiarism seriously and students found plagiarising will be heavily penalised or sent for disciplinary actions.

Class Participation (20%)

Your regular and punctual attendance, constructive sharing and discussion will contribute towards class participation. Students are expected to participate actively in class – either through contributions during class discussions or during peer (or smalltt group discussions. Learning is a continuous journey and a two-way. Your learning experience will be enriched when you engage respectfully and positively in collaborative learning.

Subject Pool Participation (10%)

1. Students taking this course participate in various market research projects conducted by the professors and doctoral students. You need to commit an estimated 2 hours during the semester for subject pool participation.

Each study is conducted in blocks of 30 minutes. Some studies are conducted in instalments (eg in parts 1 and 2tt. These studies will require you to attend several sessions that are conducted over a span of a few weeks. You will be given credit for the study only if you attend the sessions.

Once you fulfil the 2 hours requirement, you will receive full marks for this component. We will pro-rate the marks for students who serve less than the required number of hours.

For subject pool enquiries, email Ms Wang Kim Fong at mktwkf@nus.edu.sg. Details on the subject pool facility and registration will be available for download from Monday 2 February 2026 from the following website: https://nus-bizmkt.sona-systems.com.

2. Students who do not wish to participate in Subject Pool will be assigned to do an individual project that is worth 10% in lieu of subject pool participation. Email the coordinator, Regina Yeo at bizylr@nus.edu.sg and your instructor by Friday 6 February, 12pm only if you do NOT wish to participate in the subject pool studies.

The replacement individual project details will be assigned to these students on Fri 13 March and submission deadline is Fri 27 March 2026.

Individual Online Activities (10%)

The individual online activities include the following:

Students are required to complete their readings, adaptive learning tasks (also known as Reinforced Learning taskstt, and mini simulation activities on the online designated ConnectMaster platform.
At the end of each assigned chapter/topic, students attempt short questions (mostly MCQstt to reinforce learning of concepts and understanding.
There are 8 weekly Reinforced Learning tasks and 1 simulation activity which consist of questions focused on concept checks. They work on an adaptive learning algorithm which customizes the questions to each student’s level of proficiency and understanding. Students will be prompted with other question(stt on the concept they had answered wrongly and be directed to relevant readings, to ensure that concepts are correctly understood.
You have unlimited attempts to practise for the Reinforced Learning (or adaptive learning activitiestt and mini simulation activity.
Marks are awarded based on punctual and full completion of the learning tasks

How are you graded for the individual online activities on CONNECT?

Activities

Each Activity

Remarks

Points

8 Reinforce Learning (RLtt activities

10 points

Must attain full score to get 10 points for each RL activity. There is no partial attribution if no full score is achieved.

8 RLs x 10 points = 80 points

1 simulation (simstt activity

20 points

Must attain minimum 18 points (out of 20tt for the sims activity to score full mark (unlimited attemptstt

There is no partial attribution if the minimum 18 points is not achieved.

1 sims x 20 points = 20 points

TOTAL

100 points

You can attempt the weekly online activities at any time as long as they are completed before the respective deadlines as stated in the course schedule.
Pace yourself and avoid last minute work.

Your competency and completion of these weekly individual online tasks on CONNECT contribute towards your overall assessment. NO extensions if you miss the deadlines regardless the reasons for missing.

Individual Assignment (20%)

The Individual Assignment is a take-home assignment that students complete within a stipulated time-period.

Details to be announced in Week 7

Submission deadline: Week 11, Wed 1 April, 6pm

IMPORTANT information on academic integrity and honesty

Students are reminded that the individual assignment submitted MUST be your own independent work, properly researched and referenced with APA referencing format. If you are found to have plagiarised or outsourced the assignment, you will be referred to the University’s authority for disciplinary actions taken.

Individual Presentation (10%)

Your individual presentation is graded out of 10 marks and will be based on your presentation skills during the final group presentation scheduled in Week 12 or 13. Avoid relying on scripts, cue cards or your phone during presentation.

You are assessed on the following:

✓ Articulation and clarity of speech
✓ Pace and tone
✓ Consistent eye contact with the audience
✓ ftody language
✓ Your role as a team member in a group presentation

Group Assignment (30%)

Objective

For the group project, students learn to:

analyse market environments and changing lifestyle behaviour
apply relevant marketing concepts to the selected company based on the industry and its challenges and opportunities

Project Requirements

There will be 8 project groups. Two groups to work on each product category.

beverages sold in a supermarket – suggested ideas: Red tfull, Coca-cola, Yeo’s, etc
ice cream sold in a supermarket – tfen & Jerry’s, Magnum, Wall’s, Udders, etc
wearable technology – Apple Watch, Fitbit, Garmin, etc
electric vehicles – tfYD, Tesla, etc

Once your group agrees on the brand to work on, check with your lecturer on the selected brand (first come, first servedtt before you commence on the group project. No 2 or more groups should be working on the same brand.

In preparation for the group project, there will be one check point (held in Week 6tt to ensure that all groups are on track before the final presentation. Although check point presentations are not graded, students are expected to put in good effort as your deliverables will impact the final project and presentation.
At the check point presentation, it is recommended that all students to present – treat this is a practice run.
All students must present in the final presentation and your individual presentation is graded.

Check Point 1 (week 6tt)

Prepare and deliver a maximum 12-minute presentation based on the following:

a) Introduction & Brand Background

briefly describe the industry that your selected brand is in. Provide a brief overview of the brand and the product category the group has selected. Scope the project to the Singapore context.

b) Situational Analysis

analyse the industry of your selected brand including: SWOT, macro-environmental factors (spotlight 3 key macro-environmental factors that affect your brand and the market it is in), the size of the market & growth rate (where possible) and 2-3 competitors based on the Singapore market.

c) Customer Segmentation

evaluate the customer segmentation for your selected brand and product category in terms of demographics, psychographics & behavioural.

d) Research Methodology

evaluate the following:

what are the research scope and objectives?
how will the research be conducted? In other words, determine which method(s) to adopt: online/face-to-face surveys? mystery shopping?
as guideline, your online/face-to-face surveys should be designed such that the duration is kept to less than 10 min per respondent. Suggested sample size for surveys = 50 respondents.

Students are NOT required to conduct the market research surveys at this stage.

(* print your presentation deck: preferably coloured, 4 slides to a page, double-sided. Submit to your instructor in class on day of check point presentations. Include group members’ name on cover slide and state the student’s name on top left/right of the slides the student is presenting. STAPLE your presentation deck when submitYing to your lecturer.tt

Final Presentation (week 12 & 13tt)

All students must present. Prepare and deliver a maximum 20 minutes presentation + 10 minutes Q&A based on the following:

e) Research Findings

identify and evaluate the key findings from the primary research conducted in (d) and from secondary research.

f) Analyse the current marketing plan

(based on the 4Ps) of selected brand and product category

g) Recommendations

based on your discussion and analysis in (b) to (f), propose a marketing plan to:

determine the issues and marketing objectives to focus on
identify the target customers segment and justify the reasons for this selection
recommend how the brand can address the marketing objectives and promote to its target customers (using the 4Ps as a guidett

Other Requirements

Report

The report must address the project requirements in (att to (gtt.
The report should be typed (1.5 line spacing, Times New Roman/Calibri 12, margin 2.5cm all round, maximum 10 pages (inclusive of in-text citations but excluding appendices and references pagestt. Ensure in-text citations and use APA referencing format. Include the names and student numbers of all group members on cover page.
Upload the final report to the Group Project Assignment folder in Canvas in Week 12. Your group report will go through a Turnitin software that will check for plagiarism, similarity scores and AI-generated index. Students found plagiarising will be heavily penalised and/or sent for disciplinary actions. You are expected to write the report in your own words.

Presentation

Each group has to give a maximum 20 minutes presentation + 10 minutes Q&A for their final presentation. Please adhere to the time limit as your lecturer will stop the team once it reaches the 20-minute mark. All students must present.
Upload your slide deck in Canvas in Week 12. Include the names of all group members on cover slide. Presentations will take place in Weeks 12 and 13.
Print your presentation deck, preferably coloured, 4 slides to a page, double-sided. Submit the hard copy to your instructor in class on day of presentations.
State the presenter’s name on the top left/right of the slides the student is presenting. Include the names and student numbers of all group members on cover page, and STAPLE your presentation deck when submitYing to your lecturer. DO NOT edit your printed copies.

Important Advice regarding group project

Peer Review

students may be required to submit a Peer Review form for the group project if there is a lack of teamwork and contributions from one or more group members.

As with most group work, there may be differences in opinions or perceived inequitable efforts from group members. Knowing how to manage your time, workload and peers are part of the learning process. Whilst you may be group members, it is important to work together as a team.
The group project is a concerted effort of ALL team members. It is not a collection of individual members’ attempts to a specific part/section and then combined to form the group report. Critique constructively but not criticise.
tfe positive and open-minded to each other’s ideas and suggestions. A good team effort draw out the strengths in each other, enrich the learning process and enhance the quality of your project and presentation.

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University	National University of Singapore (NUS)
Subject	MKT1705: Principles of Marketing

MKT1705 Principles of Marketing Assessment Brief 2026 | NUS, Singapore