| University | Singapore University of Social Science (SUSS) |
| Subject | Marketing |
Assignment Brief:
You are required to send your tutor a short email with a short summary of your chosen topic and questions (please do not send full drafts) for approval at least two weeks before the deadline.
You must append a copy of your tutor’s approval email to your submission. Failure to do so will result in a grade deduction of 5%. It will be your responsibility to ensure you completed your assessment in good time.
Managing this project and your time will be critical for your success. In addition to this document, guidance for assignment 2 is available from:
(1) a video that contains important guidance on report writing in economics,
(2) a tutorial devoted to the assignments,
(3) the email exchange with your tutor and
(4) the weekly consultation hours with the course coordinator. Also, examples of the kind of analysis you are required to do are contained in the relevant lectures (see table below).
Note that we do not provide a template or model answer. The reason is twofold: Part of the assignment is to develop your independent thinking and research.
Providing a model answer encourages a “painting-by-numbers” approach that is inappropriate for university education and will not make you an independent thinker, and will not sufficiently prepare you for work-life where no templates exist. Also, there is considerable scope to tailor your assignment (within the requirements above) based on your own style, chosen topic, and method.
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