Understand and demonstrate important marketing principles and concepts in practice with examples; Identify and understand consumer buying: Marketing Assignment, PSB, Singapore

Understand the basic concepts of marketing, marketing management, analyzing the marketing environment, market and marketing research, forecasting, consumer behavior, competitors, and competition strategies. This would include marketing in a target market, product analysis, marketing strategies, pricing decisions, pricing strategic choice, marketing channels, selection and management, promotions, promotional strategies, corporate identity and design, and crisis management among others are as follows:

1. Understand and demonstrate important marketing principles and concepts in practice with examples;
2. Identify and understand consumer buying behaviors and branding;
3. Analyze and solve business marketing problems;
4. Develop and implement marketing strategies within the business content among others.