| University | Charles Sturt University (CSU) |
| Subject | TLH 314: International Hospitality Management |
- Discuss the influence globalization has had on Hospitality management and the implications it has had on the hospitality and tourism industry in Kenya.
- Analyze the cultural challenges faced by global hotel establishments, the levels of culture involved in international hospitality management, and further, describe how cultural differences can be made into positives for an organization rather than being seen as a disadvantage.
- Expound on the elements and linkages in the hospitality industry, the reasons why hospitality organizations go global and describe the various types of hospitality establishments globally.
- Discuss the various marketing concepts in the global environment, describe the criteria that affect multinational enterprise decisions in adapting their offering to local markets, and lastly, expound on ways in which hospitality services must be adjusted for them to appeal globally.
- Analyze how hospitality organizations could add value to their operations, Does Porter’s five forces operate the same way in the hospitality industry as seen in other more traditional industries. Lastly, discuss strategies that a new hospitality establishment can use to enter the global market.
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