Social media such as LinkedIn, Facebook, and Twitter be used to improve knowledge sharing, build social capital, support innovation, Singapore

Assignment Details:

1. How can social media such as LinkedIn, Facebook, and Twitter be used to improve knowledge sharing, build social capital, support innovation, and aid problem-solving in one of the following organisational contexts? – • Multinational corporations (MNCs) • Small business networks in Australia or your home country • Networks of community-based Not-for-Profit organisations in Australia or your home country

http://jottedlines.com/how-can-social-media-sites-such-as-linkedin-facebook-and-twitter-be-used-to-improve-knowledge-sharing-build-social-capital-support-innovation-and-aid-problem-solving-in-multinational-corporations/3/

Icha, Omoyza and Agwu, Edwin, Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management (2015). J Internet Bank Commer 2015, S2. Available at SSRN: https://ssrn.com/abstract=3122422

Introduction

The social media platform is widely used by people to interact with others all around the world. Site like this are being created to raise visibility and awareness on the internet and are widely used for networking, and for exchanging ideas and sharing of information and knowledge. It was once just for consumer to share information and the latest news, now social media sites has start to gain popularity and more businesses are said to have also use social media to enhance their image and to allow more consumer to know about them.

Social media platform are now where business are able to promote products and services and has become the must go to place for consumers who want to know more about a business. As most social media advertising are much cheaper and more convenient, more business are moving off from the traditional marketing. In this paper, we will discuss how social media sites, such as linkedin, Facebook and Twitter can be used to improve Knowledge sharing, building social capital, support innovation and how social media aids in problem solving in a Multinational corporations.

How social media help in building social capital?

Social capital meaning the relations among the people who live and work in the society and  who could help the society to function effectively. Employee of the organisation are said to be the biggest asset a business could have,  which can also refer to the social capital of what the organisation could offer. The social media is changing on how people communicate with each other, how they source for work information and what they use to do during their leisure time.

Social media have also impact on how people share knowledge among themselves, as employees could bring in information to the company. These social media sites allow individual to share their interests and establish and maintain relationship with others.