SOC363: Characterizations of Old Age in Public Places What are the public messages People Absorb About Aging: Social Gerontology Assignment, SUSS, Singapore

University Singapore University of Social Science (SUSS)
Subject SOC363: Social Gerontology

Assignment Brief:

Characterizations of old age in public places What are the public messages (advertising, public service announcements, art, etc.) people absorb about aging or older people (often without thinking carefully)?

Analyze a collection of public representations of aging or older people (minimum five items, photograph each) and identify the message they seem intended to send. Then analyze both the explicit and implicit content, deciding whether these representations are closer to a real or ideal end of a continuum. How and why did you conclude that?

Use sociological concepts and theories to frame the analysis.

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