SM9633: Japanese clothing chain Uniqlo has exploded rapidly in the past decades As Asia’s biggest clothing retailer: International Business and Innovation Assignment, NU, Singapore

Japanese clothing chain Uniqlo has exploded rapidly in the past decades. As Asia’s biggest clothing retailer, Uniqlo made its much-awaited move in India by opening its first shop located in New Delhi’s Ambience Mall in October 2019.

• By entering the Indian market, what location-specific advantages can Uniqlo exploit from India? Why did Uniqlo open its first shop in New Delhi?
• Utilising relevant analytical tools. VRIN, critically analyse Uniqlo’s ownership advantages that can help Uniqlo to beat rivals in India
• How can Uniqlo internalise its ownership-specific advantages through the wholly owned subsidiary entry mode in India?
• With reference to different national culture frameworks, critically discuss both barriers and competitive advantages by comparing the cross – culture differences between Japan and India.
• Drawing upon relevant innovation literature, critically discuss what type of innovation strategy Uniqlo adopts, and what benefits and challenges Uniqlo could face by building its local innovation networks in India?