| University | Singapore University of Social Science (SUSS) |
| Subject | Consumer Psychology |
- Research and critically evaluate the key psychological variables that can be utilized to engage consumers and influence their buying behavior in the digital environment.
- Critically discuss the impact of social and cultural influences on the consumer decision-making process through social media engagement.
- Explore and critically analyze the influence of “engaging consumers through social media” on the process of “diffusion of innovation.
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