Assignment title:- Relationship Marketing in the Tourism Industry

1. Describe the development of relationship marketing
2. Explain how relationship marketing can be applied to a selected business
3. Describe the different methods used to attract and retain customers for a selected service/product
4. Use different techniques to identify perceived quality gaps for a selected service/product
5. Explain how a customer relationship management system is used in a selected service/product
6. Analyze the ways in which relationship marketing activities can be used to support the achievement of strategic aims and objectives of a given organization
7. Analyze the ways in which relationship-marketing activities can be used to support the achievement of strategic aims and objectives of a given organization
8. Analyze the effective methods used to retain customers in the selected organization
9. Explain the options open to a selected organization for closing a perceived quality gap.
10. Evaluate the contribution of relationship marketing activities to the effectiveness of the marketing function in a selected organization.

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