University | Edinburgh Napier University (ENU) |
Subject | International Business |
- Relate to the dynamics of the modern international business environment and the main forces largely responsible for shaping and reshaping this environment.
- Explain the impact of the international business environment on managers, particularly as it relates to the strategies they adopt for competing in the global marketplace and the ways in which managers can meet their desired objectives.
- Analyze the obstacles and opportunities that arise when competing globally.
- Critically appraise the specific situation of the multinational enterprise and its relationship with the state.
- Analyze the workings of the global capital and foreign exchange markets.
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