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Method of Assessment

Assessment	Weightage	Learning Outcomes
Coursework 1: Individual Digital Poster with 100 to 150-word write up	50%	✓	✓
Coursework 2: Group Presentation	50%		✓	✓	✓

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Coursework 2: Group Presentation

Assignment	Description
Type	Group Presentation: market research & business pitch
Weightage	50%
Time Duration	20 minutes
Group Size	5 – 8 persons (not individual assignment)
Due Date
Submission Platform	Upload to Blackboard Turnitin
Files to Submit	1. PowerPoint (ppt or pdf) 2. Video recording (MP4) of your presentation

In this coursework, you aim to set up a new business

Market Research

- Analyse the latest market opportunities, in-demand services, untapped gaps, etc
- Analyse the digital consumer’s buying habits and engagement behaviour
- Analyse the latest technology trends with regards to new digital businesses
- Synthesize the key findings together to create a new digital business opportunity

New Digital Business Pitch

- Your team will pitch for a new digital business opportunity
- The pitch must clearly explain how it specifically addresses the key findings in the market research
- Your team must also showcase how the new digital business could possibly work (both operationally and from the customer’s perspective)

Your Actions:

Form your group ASAP: 5 – 8 persons, and enter their names in the Excel file in Blackboard
Indicate the person who will lead the group with “leader”
Suggestion: have a mix of people from different backgrounds such as countries, work experience, and more
Maximum number of slides: 15 (excludes the cover page, content page and list of references)
Think about this: Who is your audience you are presenting to?
Presentation must be well researched, properly structured, succinct, informative, supported with images and research data/evidence
The research for this paper should be based upon a balanced mixture of academic research journals, industry reports, sustainability trends, statistical data and current affairs where appropriate

Referencing:

- All in-text citations and references must be strictly in the CU approved APA Style. (https://libguides.coventry.ac.uk/apa)
- Coventry University Referencing Quick Guide APA, 7^th Edition, April 201

Coursework 2: Plagiarism

- - The practice of taking someone else’s work or ideas and passing them off as one’s own
  - You are not allowed to copy-paste any work from outside the module
  - You are expected to think critically and originally. Learn, interpret and express in your own words
  - At CU, strict penalties apply for any form of plagiarism, and any student found in breach may have their module marks deducted or even fail
  - All course work must be submitted in Blackboard via Turnitin. Any work not submitted via this route will not be marked
  - We have 2 systems used for all course work:
    o Similarity Index:
    – A detection tool to indicate how much of a student’s submitted work matches existing sources
    – Ensure you rewrite and reference
    o AI Index:
    – A detection tool used to estimate whether a piece of text was generated by an AI tool like ChatGPT, Gemini and Perplexity
    – Do not ask the AI tool to write or modify your essay, etc

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University	Coventry University (CU)
Subject	PS5009MKT Digital Business

PS5009MKT Digital Business Assessment Coursework | Coventry University, Singapore

Method of Assessment

Struggling With Your PS5009MKT Digital Business Coursework?

Coursework 2: Group Presentation

Coursework 2: Plagiarism

Get a Custom, APA-Formatted PS5009MKT Group Presentation!

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