Produce an Analysis of Publicly Available Material on a Strategic Issue for an Aviation Industry: Aviation Strategy in Global Context Assignment, SIM, Singapore

Title: Assignment 1 – An external environment assessment of an aviation business

Assessment brief:

Produce an analysis of publicly available material on a strategic issue for an aviation industry organization of your choice.

The purpose is to provide an assessment of the external environmental concerns affecting the conduct of business for that organization and the achievement of its strategic objectives.

This assignment will assist you to become familiar with published sources of information that will facilitate the design and assessment of an external environment in which a company operates. An important element of preparing an external assessment is to examine published sources of information for relevant political, economic, social, and technological events and trends. From such an examination it is possible to identify and evaluate opportunities and threats so that strategies can be effectively formulated.

Task Scope

• Provide a short profile of the organization under review (no more than one hundred words)
• Conduct your external audit around the headings as below
  • Introduction
  • Current problems
  • External Environment
  • Current strategies
  • Conclusion
  • References
  • Appendices

Assessment Criteria

To provide a comprehensive answer to the audit, you will need to achieve the following, as a minimum:

• Display a comprehensive understanding of the topic
• Demonstrate the ability to interpret public access information
• Reference the use of any literature to support your report
• Demonstrate critical analysis of literature and application to an organization
• Present the report in a logical, systematic and integrated