| University | Singapore Management University (SMU) |
| Subject | Communication |
Assignment Details:
Prepare a Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis) for the “Say YES to Waste less” campaign in Singapore. In your analysis, identify the target audience and conduct secondary research specific to the issue of the Reduce, Reuse, and Recycle culture in Singapore.
Question A: Please refer to https://www.towardszerowaste.sg/ and https://www.cgs.sg/sayyes/home for more details about the campaigns. The research involves finding and analyzing information from third-party sources such as market research reports, company websites, news articles, and other sources, you will be required to discuss this research and cite your sources.
Design the “Say YES to Waste Less” campaign message for 2020 based on Mattson and Lam’s (2016)’s five aspects of developing persuasive messages. Your campaign message (one image with text copy) should be accompanied by textual explanation and justification of the image.
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The justification for the proposed campaign message design should be no more than 500 words (excluding references). You will be graded not on the aesthetics of the campaign message image, but on how well you evaluate and justify your design. All sources must be cited and properly-referenced.
Question B: After designing the campaign message, you are now ready to disseminate this to target audiences. You are required to develop a proposal to select appropriate media platforms for the campaign. Consider traditional and new media in your proposal and discuss the advantages and/or disadvantages of these media platforms in relation to your campaign.
The proposal should be no more than 1,500 words (excluding references). The proposal will be graded in terms of content and quality of arguments, as well as the quality of scholarly writing, e.g., use of APA citation style, list of references. All sources must be cited and properly-referenced.
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