| University | Singapore University of Social Science (SUSS) |
| Subject | Logistics and Supply Chain Management |
Assignment Brief:
Please create a study case in PowerPoint format with a maximum of 15 slides in English and send it back to us. Porter’s five forces analysis is expected to be conducted in your long-term strategies. The objective of this is to get an understanding of your plan through the sales function. Growing the business:
1. What kind of industries/clients you will target and how best to reach them
2. How to develop a constant stream of outbound business leads for the longer-term Understanding the market:
3. Please state the top 5 reasons why people would use Lalamove in our market
4. Please state the top 5 things you want to change about Lalamove in our market
5. Please determine the market size for Lalamove in our market To collect the necessary info, you are encouraged to gather and use statistical analysis and market data to evaluate the most effective channels preferably for SME businesses who would have time-sensitive delivery needs. You can also be creative and suggest any changes to the branding/product positioning based on your findings.
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