| University | Newcastle Business School (NBS) |
| Subject | MKTG2010: Questionnaire Design and Sampling Plan Research Paper |
Marketing Research Questions:
1. What is the overall level of satisfaction among festival attendees regarding various aspects such as events, performances, venue, facilities, and overall experience at the Newcastle Pride Festival?
2. How do attendees rate the quality of performances, diversity of events, inclusivity, venue accessibility, food and beverage availability, and overall organization of the festival?
3. What are the suggestions and recommendations from attendees regarding potential improvements and/or additions to the Newcastle Pride Festival, including event formats, types of performances, diversity representation, accessibility measures, availability of amenities, availability and variability of food options, or any other areas that attendees feel could be enhanced?
4. What are the demographic characteristics of attendees at the Newcastle Pride Festival, such as age, gender identity, and geographical location?
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5. How effective were the communication channels used to promote the Newcastle Pride Festival, social media, online platforms, traditional media, and community networks?
6. What is the likelihood of attendees to return to future iterations of the Newcastle Pride Festival and their likelihood to recommend the festival to others? What potential barriers to attendance exist?
7. What is the average spend per attendee at the Newcastle Pride Festival, including ticket purchases, food and beverage expenses, merchandise purchases, and donations?
8. How well do attendees recall and recognize sponsors of the Newcastle Pride Festival? What are attendees’ attitudes towards event sponsors, and how likely are they to support products and services offered by the sponsors? What are the suggestions and recommendations from attendees on improving awareness and exposure of sponsorship partners at the festival?
9. How do attendees perceive the level of inclusivity and acceptance at the Newcastle Pride Festival? What is the level of attendees’ connection and sense of belonging to the LGBTQIA+ community as a result of their participation in the festival? Native Singapore Writers Team
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