MKTG1092: Why do Singaporean SMEs need to embed digital tools in their NPD processes and the opportunities this brings about, and challenges: Product Innovation Management Assignment, RMIT, Singapore

Why do Singaporean SMEs need to embed digital tools in their NPD processes and the opportunities this brings about, and challenges they face in doing it effectively. In developing your report, you may (or may not) consider (amongst other things), The value of using digital tools in the NPD process in today’s business environment. The types of digital tools employed in different stages / phases of the product development process.

How tools improve effectiveness and efficiency of different stages and phases of the NPD process and lead to greater likelihood of new product success. The implementation and integration of digital tools in the of tools and getting staff to use them.

The challenges associated with all of the above. (please note that these are not required headings for the assignment and you can choose the headings, focus and structures that you feel best answer the question)