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Present a Triple Bottom Line analysis that identifies the key sustainability issues that are currently facing the industry in which your organization operates
Evaluate the organization’s current approach to the identified sustainability issues in relation to at least two competitors.
Propose, with justification supported by academic theory and/or frameworks, a new product or service that addresses one or more of the identified sustainability issues, in which you:
a) Outline a Minimum Viable Product (MVP), including a customer value proposition.
b) Present a concept visualization and/or customer storyboard that outlines the features and benefits of the product/service.
Present a customer persona for a specific, non-sustainable target segment, outlining the key obstacles that are preventing them from adopting a more sustainable lifestyle.
Recommend, with justification supported by academic theory and/or frameworks, three distinct activities that your organization can undertake to encourage the chosen target segment to adopt your new product/service.

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University	University of Birmingham (UoB)
Subject	MKT6045: One Planet Business

MKT6045: Present a Triple Bottom Line analysis that identifies the key sustainability issues that are currently facing: One Planet Business Assignment, UoB, Singapore

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