MKT498 – Selected Topics on Digital Transformation Assignment, SUSS, Singapore

University Singapore University of Social Science (SUSS)
Subject MKT498: Selected Topics on Digital Transformation

Question 1

The ‘Future of Consumption & Lifestyle’ social trend has had a huge impact on the rapid growth of mobile e-wallets and digital payments. The users’ confidence in the use of e-wallets as the preferred means of payment has increased due to technological developments and security measures provided (IMDA, 2024).

 Post-pandemic has increased the consumer’s demand for convenience and seamless experience, shifting consumer behaviour from offline to online services (Ouillon, 2024). This behavioral change is changing consumers’ perception of payment methods (Caminiti, 2021), such as Apple Pay and PayNow. Consumers seeking more convenience in their fast-paced lifestyle, preferring effortless purchases and payments (Nab, 2023).

E-commerce platforms such as Zalora, Shopee, Amazon, and TikTok have integrated digital payment options to simplify the checkout process for customers (Kisters, 2023). Customers are more confident in paying online because to better security measures. For instance, Singapore residents are able to pay their utility bills via the SP App at their convenience (SP Digital, n.d.). As a result, as consumers’ future consumption and lifestyles change, the use of mobile e-wallets and digital payments increases.

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Question 2

Two factors contributing to the growth of the ‘Future of consumption & Lifestyle’ are the growth of e-commerce merchants and cashback & incentives which leads to increased usage of mobile e-wallets and digital payments. 

Question 3

Based on your research and readings on live streaming platforms ecosystems (such as Facebook, Instagram or TikTok Live), spotlight four (4) insights to discuss how

these social platforms can function as a service platform to create enhanced customer experiences as well as collaborate with small business enterprises (SMEs) to generate additional revenue streams. Research and read widely for critical writing and analysis, and cite examples and evidence to support.

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