| University | Singapore University of Social Science (SUSS) |
| Subject | MKT368: Digital Marketing |
Question
Imagine that Flash Coffee Singapore is keen to find out how its brand presence in the digital space is doing. As such, they have engaged you to conduct a digital audit and evaluate the health of their online/digital presence.
Analyze the health of the online presence of Flash Coffee Singapore. Do this by conducting a digital audit. Refer to the following framework that has been discussed in class for evaluating the health of online/digital presence. Your answer should include the following:
- Identify digital platforms used by the brand.
- Content analysis and evaluation
- Persona(s) of the target audience
- Reach of their content to the target audience
- Alignment in the usage of platforms, content, target audience, and reach
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