| University | Singapore University of Social Science (SUSS) |
| Subject | MKT367: Social Marketing |
Understand social and behavioral issues in regards to consumer wisdom and develop a practical social marketing plan to increase consumer wisdom on Cycling.
You are to critically review and analyze a social and behavioral issue using consumer wisdom for a program. Examples of consumer wisdom are shown in the 5 articles in this folder.
You must also add a practical application of theories, models, techniques, and approaches in developing your social marketing plan.
Importantly, you are developing a Social Marketing (SEM) plan that is relevant for Gerber og. Any literature must support the SM plan that you are proposing. Your response must utilize evidence-based research to demonstrate your comprehension of the topic. Students will need to consider the use of downstream, midstream, or upstream marketing techniques. Please refer to the marking rubric for furthering your understanding of the expectations of this task.
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