| University | Singapore University of Social Science (SUSS) |
| Subject | MKT360: Internet & Social Media Marketing |
Assignment No. 1
Topic 1: Choose a live website Ben & Jerrys Singapore(corporate, professional organizations, civic groups, consumer goods, professional services, SME’s) and conduct a critical analysis that covers but is not limited to the following key areas: impressions on online presence, message analysis, and method analysis. Then, provide strategic recommendations based on your findings.
Topic 1: ICE CREAM
Ben & Jerrys Singapore
- https://www.benjerry.com.sg/about-us
The essay should have the following format:
Introduction
• Overview of the company.
• Initial impression of an online presence.
Message Analysis
• Aim of the website.
• Website’s main message and call to action.
Method Analysis
• Identification of current online strategy.
• Methods currently used to engage the audience.
• Effectiveness of methods used to deliver the main message and call to action.
Strategic Recommendations
• Tactics not used but can be incorporated to deliver the main message and reach out to audiences.
• Suggested changes and/or enhancements to the current strategy.
• Suggestions to leverage on New and Social Media.
• Intended effects.
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