MKT358: This marketing communication assignment asks you to apply your advanced knowledge of marketing communication: Integrated Marketing Communications Coursework, SUSS, Singapore

This marketing communication assignment asks you to apply your advanced knowledge of marketing communication to the organization you choose from Interbrand’s Best Global Brands list-plan an integrated marketing communication plan to be presented to the marketing manager. It would be best if you prepared a plan based on the knowledge you gathered from the module. You can talk about forces shaping marketing communication, consumer dynamics, communication strategy, implementation, including communication mix and media planning. Finally, don’t forget to discuss performance evaluation and optimization. The necessary items such as creative brief and media scheduling are expected. However, you don’t have to provide any creative visuals, but you are expected to talk about creative ideas verbally to tell us why do you think those could work for your target audience.