| University | Singapore University of Social Science (SUSS) |
| Subject | MKT358: Integrated Marketing Communications |
- Identify and briefly discuss the chosen TV advert.
- Analyse which marketing objectives e.g., increase brand awareness, brand recall, sales, and attitude the chosen advert would be expected to meet.
- Identify the target audience and positioning apparently in the TV advert.
- Design a novel social media campaign that could have accompanied the TV advert. Provide a description of the novel social media campaign and discuss how it is integrated with, and amplifies the effectiveness of, the TV advert.
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