| University | Singapore University of Social Science (SUSS) |
| Subject | MKT355: Multivariate Analysis |
Learning Outcome
- Discuss the fieldwork and data preparation process.
- Differentiate between non-parametric and parametric tests.
- Examine the procedures of conducting multiple regression analysis and its applications in marketing research.
- Distinguish the objectives and procedures of conducting discriminant analysis and logistic regression from other classification techniques.
- Compare the objectives and applications of factor analysis and cluster analysis in marketing research.
- Evaluate, undertake, and interpret results of empirical studies using multivariate statistical techniques.
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