MKT355: Discuss the fieldwork and data preparation process and Differentiate between non-parametric and parametric tests: Multivariate Analysis Assignment, SUSS, Singapore

Learning Outcome

• Discuss the fieldwork and data preparation process.
• Differentiate between non-parametric and parametric tests.
• Examine the procedures of conducting multiple regression analysis and its applications in marketing research.
• Distinguish the objectives and procedures of conducting discriminant analysis and logistic regression from other classification techniques.
• Compare the objectives and applications of factor analysis and cluster analysis in marketing research.
• Evaluate, undertake, and interpret results of empirical studies using multivariate statistical techniques.