MKT354: Please select and observe any business in your area Based on your observation, prepare a report that will address the following: Brand Management Report, SUSS, Singapore

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University Singapore University of Social Science (SUSS)
Subject MKT354: Brand Management

QUESTION :

Please select and observe any business in your area. Based on your observation, prepare a report that will address the following:

  1. Identify the business name, location, and hours and days of
  2. Does the business in the strategic location?
  3. Describe its products and/or
  4. Identify its
  5. Why do you think that customers buy their product and/or service from this company?
  6. Identify two competitors and describe how this business differentiates itself from
  7. Does the business have a competitive advantage?
  8. In your opinion, what dangers does this business face in the near-term?
  9. Can you propose some customer relationship management strategies to improve the business

Business : Shopee SG

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