MKT353 Govt launched an online survey seeking views on how to rejuvenate heartland shops National Development Minister: Retail Management Assignment, SUSS, Singapore

Question 1
Govt launched an online survey seeking views on how to rejuvenate heartland shops National Development Minister, Mr. Desmond Lee, said “The heartland shops in our housing estates provide a convenient and affordable option for us to buy our daily essential goods and services. They also reflect the distinctive character and identity of our neighborhood. There are trades or local food unique to shops in specific neighbourhoods, which make them especially endearing. I’m sure many of us take great pride in introducing friends and family to well-known shops and popular eateries in our neighbourhood, including favourite bubble tea or confectionary shops.

Beyond this, heartland shops serve as a social glue for the community. They are spaces where residents can meet and interact with one another. These shops, especially social enterprises, can also provide opportunities for local and inclusive employment for the community, or even a space for budding entrepreneurs.

As Singaporeans’ needs evolve, we must explore ways to continually rejuvenate and refresh our heartland shops, so that they remain relevant, vibrant and endearing to our community. This is especially so in the face of the rise of online shopping”.

Singapore residents can contribute ideas and views on how to breathe new life into Housing & Development Board (HDB) heartland shops by participating in an online survey by the Ministry of National Development. The aim of the survey is to seek suggestions on how to rejuvenate these shops while preserving their heritage and cultural value in local communities.

Task:
Select one HDB neighbourhood from the following list of estates:
1. Toa Payoh
2. Bishan
3. Telok Blangah
4. Ang Mo Kio
5. Yishun
6. Clementi
7. Woodlands
8. Choa Chu Kang
9. Bukit Batok
10. Ghim Moh

After participating in the survey, the Ministry of National Development invites you to share your views with the Member of Parliament in your selected HDB neighbourhood on “how to rejuvenate these shops while preserving their heritage and cultural value in local communities.”

Prepare a proposal for the Member of Parliament (for your selected HDB
neighbourhood) addressing the following questions:
Appraise the residents in the selected HDB neighbourhood, and the social factors (e.g., family composition, reference groups, culture of the regional population) that would likely influence them in patronising the heartland shops in the neighbourhood.

(You are expected to visit the HDB neighbourhood to conduct observational research)
Your answer to this question should not exceed 500 words.
(20 marks)

Question 2
Propose one (1) type of retail business that can help to “rejuvenate” your selected HDB neighbourhood. Justify your choice using concepts of retail management Your answer to this question should not exceed 500 words.
(20 marks)

Question 3
Evaluate how you could use social media marketing and sales promotion to enhance the sales of the proposed retail business.