MKT351: Critically Assess Key Factors that Impact Family Consumption, Taking into Consideration: Consumer Behaviour Assignment, SUSS, Singapore

Questions

1. Critically assess key factors that impact family consumption, taking into consideration the Family Life Cycle (FLC). Use examples to illustrate your points.

2. Consumers are said to rationalize their misbehavior in the marketplace. What are the various motives consumers have for misbehaving and consider these with reference to consumer misbehavior typologies? Present examples in the marketplace and use relevant scholarly sources to support your answer.