MKT202: Speedoc is a Telehealth Service Provider that was Founded in 2017: Marketing Management Assignment, SUSS, Singapore

Speedoc

Speedoc is a telehealth service provider that was founded in 2017. Below are links to some resources for Speedoc. Please conduct some more research on the company and answer the question.

• Company website: https://speedoc.com/sg/
• Company Facebook: https://www.facebook.com/SpeedocMed/
• An interview with one of the founders Ms. Serene Cai. Link.
• Government policies on telemedicine. Link.

Question 1

Analyze how the four (4) unique characteristics of services can be applied to telehealth services and propose strategies to tackle the challenges.

Here are some suggestions for you to do well in this question.

1. You need to demonstrate a high level of understanding of the characteristics of services. You are highly recommended to review relevant sessions of the textbook and advance your knowledge through further research and supplementary readings. Please remember to follow the APA format and reference the sources accordingly.
2. Your discussions should be highly relevant to the telehealth industry and be able to reveal insights about the nature and challenges of the business.
3. Suggested structures: you may want to start your discussions by talking about the theories, then elaborate on the theories in the context of telehealth services. The discussions should lead to strategic recommendations under each of the four characteristics.

Question 2

Apply and propose digital marketing tools to help Speedoc to improve business scale and profitability.

Here are some suggestions for you to do well in this question.

1. You should focus on 2-3 most important digital marketing tools and
   provide sufficient elaborations for each tool. This is a better strategy than proposing several tools with each being addressed only at a superficial level without adequate illustrations.
2. You should provide details of executions in terms of how the strategy can be laid out rather than just general ideas. Some examples of activities or execution details will help to bring the strategy to life. You do not need to provide a timeline and budget for the executions.
3. You should take into consideration the holistic marketing concept and look into the integration of these promotional activities.
4. You should keep in mind the nature of the business, including legal and regulatory concerns.