MK9703/4: Develop a Strategic Marketing Plan for Your Own Organisation for a Period of Five Years: Strategic Marketing Assignment, NU, Singapore

Individual Report Task: Develop a strategic marketing plan for your own organisation for a period of five years.

Some examples of the prospective areas of focus could be (but not limited to):

• Branding strategy
• Internal marketing strategy
• Social media marketing strategy.

Outline for your report:

• Title of your report
• Introduction – Brief introduction to the content of your report.
• Background – Provide a brief overview of the organisation (including mission and corporate strategy) and the focus of your report.
• Main Body – Present identified issues, define objectives, propose marketing strategies to achieve these objectives, and predict future outcomes.
• Conclusion – Briefly summarise and conclude your report
• References – Provide evidence to support your discussion (e.g. academic papers, trade press, newspaper references, etc.).

High marks will be awarded for work that demonstrates an excellent understanding surrounding the key issues and a well-structured systematic discussion. You are expected to have read widely around the subject area and have been able to integrate this reading to support your analysis, proposed plan, and outcomes.