| University | Singapore University of Social Science (SUSS) |
| Subject | MGT555 Innovation and Strategy |
Section A (100 Marks)
Question 1
Gaming is big business. In the “2024 State of Gaming Report” jointly published by advertising agency Dentsu and consumer research company GWI, the global gaming market has reached USD184 billion, dwarfing the combined music (USD28.6 billion) and film (USD33.9 billion) markets. Based on Newzoo’s data, 23% of gaming revenue derives from PC games, 28% from console games, with almost half from mobile games. 2.4 billion people around the world use a device to play games, with the average age of a gamer going up from 33 years of age in 2015 to 37 in 2024.
Select a gaming company that you find to be innovative and answer the following questions.
Limit your main text discussion to 2,000 words, including in-text references.
Hire a Professional Essay & Assignment Writer for completing your Academic Assessments
Native Singapore Writers Team
- 100% Plagiarism-Free Essay
- Highest Satisfaction Rate
- Free Revision
- On-Time Delivery
Question 1a
Apply relevant strategic tools and frameworks to conduct an internal and external environment analysis for your selected company. (15 marks)
Question 1b
Appraise the strategies that your selected company employed to achieve this significant success. (40 marks)
Question 1c
Propose not more than THREE (3) new strategies so that your selected company can have continued success. (45 marks)
Looking for Plagiarism free Answers for your college/ university Assignments.
- ComfortDelGro Organisational Design Assignment Report: ESG Alignment with UNGC Principles & Sustainability Strategy
- Bomb Threat Management Assignment: Incident Response Plan for High-Risk Facilities in Singapore
- Security Concept Plan Assignment Report: International School Campus Protection Strategy at Jurong East
- CM3065 Intelligent Signal Processing Assignment Report: Midterm Exercises on Audio Captcha, Steganography & Speech Recognition
- BUS306 Risk Assessment Case Study: Outback Retail Ltd Audit Strategy and Substantive Testing Plan
- PSB6013CL Digital Marketing Strategies Project: Exploring Consumer Purchase Intentions in the Fashion E-Commerce Industry
- FinTech Disruption Assignment Report: Case Study on Digital Transformation in Financial Services Industry
- Strategic Management Assignment : Netflix vs Airbnb Case Analysis on Competitive Strategy and Innovation
- Strategic Management Assignment Report: Unilever Case Study on Industry Analysis and Growth Strategy
- PSB6008CL Social Entrepreneurship Assignment Report: XYZ Case Study on Innovation and Sustainable Impact