MGMT436: You may begin with the company’s introduction & analysis or the macro-environmental introduction & analysis: Strategic Management Essay, SUSS, Singapore

Course work 1 – Group PPT (3500 words) & Individual brand Company report flow GUIDE. You may begin with the company’s introduction & analysis.. or
the macro-environmental introduction & analysis

1. Introduction of the project- what is this about

1a. Executive summary

2. Content page

3. Introduction of Company

a) Vision/mission /objectives/Current structure

b) Organizational structure/ Architecture for brands

c) Other key details & information of organization/ Culture

4. Evaluate Organization Capabilities & Resources

a) VRIO + other researched Capabilities & Resources

5. Strength /Weakness

6. Evaluate their CSF (critical success factors) Evaluating their Strategic Position

7. Introduction on analysis of Megatrends – VUCA (factors affecting the organization)

8. Macro environmental analysis -PESTLE

a) Focus on one small region or country (area ) where The organization has its business establishment and presence

9. Analyse the chosen company’s industry trends.

10. Analyze the Opportunities & Threats

11. Analyse their current strategies & objectives

12. Conclusive evaluation of their applied strategies.

13. Conclusion: Evaluate the impact on the organization from all your analysis of the researched areas.

Course work 2 -Continuation from CW1 – Individual brand/company report flow GUIDE

1. Executive summary – a) summary of Key areas for CW2 report

2. Content Page

In-depth analysis Of Organization. Applying Strategic Options & Strategic Actions

3. Extract of evaluated organization – the evaluated factors that influence/ impact upon the business operations of your chosen organization. Stating and examining the extracts from CW1

4. Evaluate with TOWS

a) critically evaluate the organization’s strategic decisions within the context of its external and internal environment

5. Apply Porter’s 5 forces for its chosen market & its 3 direct competitors’ evaluation (tabulate & compare their point of differences & respective unique features)

6. Analyse their applied business KPIs

a) Analysis of the organization’s strategic position in its industry-

7. Evaluate their current strategies in Ansoff (identify whether their main strategies fits into the Ansoff growth matrix )

a) Analysis of the organization’s strategic direction

8. Evaluate their products/service placements in BCG matrix or GE Mckinsey framework

9. Evaluate& Apply Value Chain / Generic strategies

10. Set new possible Objectives for organizational growth

11. Setting of possible new Strategies (long term & short term strategies)

a) Use and apply the new set of Ansoff matrix or…. b) Can enhance their current strategies as above & set new strategies for the organization

12. Test all the proposed strategies with the SAF criteria
framework