Marketing Strategy & Functions: Organizational Practices Report Cash study, NUS, Singapore

Conducting a Marketing Workshop for Staff Development

Three Major Questions to Address in Your Report:

1. What are the benefits and drawbacks of adopting a marketing orientation in your organization?
2. How does your organization implement market segmentation, targeting, and positioning, and how do macro and micro-environmental factors influence your marketing decisions?
3. How does your organization apply the marketing mix and extended marketing mix, and how can it adapt these strategies for different market segments?

These questions will guide your detailed analysis of marketing functions and strategic implementation.

This framework can be used to structure your report for the CEO, focusing on both the theoretical aspects and practical application of marketing strategies in the selected industry​

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