M018CL: Assume That you Have Been Hired as an International Consultant for a Multi-National Corporation (MNC) This MNC is Seeking to Make its First Entry Into Bangkok, Thailand: Managing International Trade Report, PSB Academy, Singapore

Assignment

This assignment comprises 2 components: 1A and 1B.

Component A

Students should demonstrate the following:

• Critical awareness of the complex nature of international trade, its main factors, the legal frameworks and institutions; and their major challenges, issues and risks.
• Critical analysis and evaluation of the trade exchanges at both quantitative and qualitative levels.
• Detailed knowledge of international trade, investment and tools.
• Understanding and capability to elaborate an articulated export strategy for an international company, comprehensive of all the main phases and with a discussion of its critical challenges, issues and risks.

Component B

Students should demonstrate the following:

• Critical awareness of the complex nature of international trade, its main factors, the legal frameworks and institutions; and their major challenges, issues and risk.
• Critical analysis and evaluation of the trade exchanges at both qualitative and quantitative levels.
• Detailed knowledge of international trade, investment and tools.

Tasks

The report must be based on the following:

• Assume that you have been hired as an International Consultant for a Multi-National Corporation (MNC). This MNC is seeking to make its first entry into Bangkok, Thailand.
• Your role is to give an opinion on the advisability of such a move and to provide guidance regarding the potential move.