LOG355: Identify and clearly communicate the air cargo business model defined and implemented by Etihad Cargo: Air Freight Management Assignment, SUSS, Singapore

Objectives

• Identify and clearly communicate the air cargo business model defined and implemented by Etihad Cargo.
• Identify and clearly describe Etihad Cargo’s global air cargo operations and passenger/freighter network.
• Assess and discuss how Etihad Cargo is responding to air cargo shippers’ requirements in terms of product/ services offered in the global air cargo market.
• Assess and explain how Etihad Cargo is capturing and delivering value from its global air cargo operations.
• Quantify and analyze the business performance of the Etihad Cargo business model in terms of annual freight tonne kilometers performed, annual tonnage, and annual air cargo revenues for the past ten years.

Task

• Explain the role of the air cargo mode in air cargo supply chains.
• Discuss the Etihad Cargo business model and how the airline is responding to global air cargo shippers’ logistics and supply chain requirements.
• Examine and describe Etihad Cargo’s regional and long-haul passenger and freighter aircraft networks.
• Discuss the role played by dedicated freighter aircraft in the Etihad Cargo business model.
• Distinguish and explain the product/service offerings developed and implemented by Etihad Cargo in order to capture and deliver value from their participation in the global air cargo market.
• Analyze and explain the annual air cargo traffic volumes and the financial importance of air cargo for Etihad Cargo for the past ten years.
• Identify and discuss the factors that have either positively or negatively influenced Etihad Cargo’s annual air cargo volumes and air cargo revenues over the past decade.