List for Singapore to promote to improve its tourism performance, Singapore

Requirements

You are required to analyse the current landscape of Singapore Tourism and to recommend TWO (2) of the following market segments for Singapore to promote.

• Senior citizens(60 years and above)
• Honeymooners
• School trips (13 to 18 years old)
• Families with children (5 to 13 years old)

You are required to use the worksheet in Annex D as a framework to collate and analyse the information to support your recommendations. You are required to submit your worksheet as well.

Coursework Assessment Questions

1. Overview / Current Situation

Describe the current landscape of Singapore Tourism by analyzing Tourism Receipts and International Visitor Arrival for the last 5 years. (8 marks)

2  Tourism Geography

Identify THREE (3) elements of physical geography and their influences on planning and developing Singapore further as a tourist destination. (9 marks)

3  Key Operating Sectors

Explain the trends and issues/challenges affecting the FIVE (5) key operating sectors of hospitality and tourism industries. (15 marks)

4  Tourism Buyer Behavior

Identify and explain FOUR (4) factors influencing tourism buyer behavior.   [12 Marks]

5  Recommendation and Strategies

Recommend and describe TWO (2) market segments from the list for Singapore to promote to improve its tourism performance. Explain the strategies that you will take for this selected market segment.   (16 marks)