| University | Singapore University of Social Science (SUSS) |
| Subject | ICT226: Enterprise Systems and Integrated Business Process |
Question 1
(a) Describe the nature of the business that the company you are working for now or previously in Singapore.
(b) Describe the Industry Structure of the business that the company you are working for now or previously in Singapore, as indicated in Q1(a) above using Porter’s Five Forces Model, in Table Q1(b) below.
(c) Explain the rationale for a particular Porter’s Four Strategies that you think the company you are working for now or previously in Singapore as indicated in Q1(a) above should adopt.
Question 2
Develop in detail, using a Differentiation (Focus) strategy, the Primary and Supporting Activities in the Value Chain that would be performed if you were to set up a business as a rival in Singapore to the company that you are working for now or previously in Singapore as analyzed in Question 1 above, in the Table Q2 below.
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